Barton Gym Turns Mo-Rock-An: Moroccan and a little rock ‘n’ roll.

A featured article is Interior Design Magazine explains how William Sofield  reinvents the David Barton brand with a Miami Beach gym and spa. Berber Trading Company had something to do with it. 

Moroccan Mirrors by Berber Trading Company at David Barton Gym in South Beach

Moroccan Mirrors by Berber Trading Company at David Barton Gym in South Beach

 

Canopies from Berber Trading Company at David Barton Gym in South Beach

Canopy Display from Berber Trading Company at David Barton Gym in South Beach

… The secret is the lighting. Originally, it was so dim that some members complained. And we’re talking about South Beachers! “There were a couple of areas that were a little dark,” Barton allows. “People were bumping into the walls.” Pin spots were added, but the effect is still flattering. Gelled halogens and LEDs turn concrete colums among the rows of machines into pinkish-orange accents. In the words of a local marketing executive who’s been a Barton member for more than a decade, “The lighting is so strategic. You look great in every mirror.” Beneath the atrium’s glass vault, panels punched out like Moroccan tin lanterns filter sunlight during the day and are lit a romantic night-sky-over-Marrakech blue after dark. The lighting both seduces and energizes. “The whole place is about getting buff and having fun,” Sofield says. “David’s members work out hard. Then they party harder than anyone and recuperate faster.”…

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